Imperial Tobacco Joure Manufacturing - OTP in Joure

Our strategy is to sustainably grow sales by focusing on our sales growth drivers and we support these through our focus on our consumers, execution excellence and building strong future foundations. Sustainable sales growth combined with our ongoing efficient management of operations generate high operating margins. These high margin profits combined with our management of working capital generate our substantial cash flows. We then reinvest our cash to grow sales or make acquisitions that meet our strategic criteria, or we return our cash to our shareholders to maximise their returns.